CHALLENGE
After Zenefits was acquired, many customers felt uncertain about the future of their HR platform. The challenge was to create an ad that directly addressed those users and to position the Paychex platform as a better alternative.
After Zenefits was acquired, many customers felt uncertain about the future of their HR platform. The challenge was to create an ad that directly addressed those users and to position the Paychex platform as a better alternative.
SOLUTION
This ad transforms a moment of confusion and frustration into a clear call to action by using relatability and timing to engage an audience eager for a solution.
This ad transforms a moment of confusion and frustration into a clear call to action by using relatability and timing to engage an audience eager for a solution.
