Path Forward Counseling
Vertical: Healthcare, Counseling Services
CHALLENGE
Founded by an experienced social worker passionate about giving back, Path Forward Counseling supports early-career professionals as they work toward clinical licensure—offering guidance, mentorship, and a clear path to providing exceptional care in their future practices.
SOLUTION
By facilitating a naming brainstorming meeting, I helped the team develop a new name for this incredible group of counselors: Path Forward Counseling. During this initial meeting, we identified the brand core, positioning, and persona.
Path Forward helps their clients find a way toward a life that matters most, feel more secure, experience fulfillment and connection in relationships, and live with purpose, vitality, and conviction.
The dragonfly represents transformation, while the circle around it represents a compass to help you make sense of the sense you make, to help you achieve your highest behavioral potential. The blue represents the water the dragonfly is launching from to fly into the sunny sky. The purple typeface is warm and inviting but confident.
Additionally, we assisted them with creating the initial wireframe for their new website, enabling them to independently manage the elements and content.
