By facilitating a naming brainstorming meeting, I helped the team develop the new name for this incredible group of counselors, Path Forward Counseling. We identified the brand core, positioning, and persona during this initial meeting.
Path Forward helps you find a way toward a life that matters most, feel more secure, experience fulfillment and connection in relationships, and live with purpose, vitality, and conviction.
The dragonfly represents transformation, while the circle around it represents a compass to help you make sense of the sense you make, to help you achieve your highest behavioral potential. The blue represents the water the dragonfly is launching from to fly into the sunny sky. The purple typeface is warm and inviting but confident.
Additionally, I set up the initial wireframe of their website so that they could manage the elements and content independently, https://www.path-forward-counseling.com/
