The Matte(red) logo, app, and campaign page was a concept developed for a potential partnership between Black Lives Matter and (RED). The combined company was looking to authentically target Gen Z for a charity donation app. Iconography is playful and in line with icons found on modern/youthful websites.
![](https://cdn.myportfolio.com/dcf70f87-bf1f-48ec-996d-0755c8ead3c7/3b2eadcd-e654-46ae-a2ec-d26fe7d3192d_rw_1920.png?h=19d88c66f0507dec5f7bb48dab6e8e50)
![](https://cdn.myportfolio.com/dcf70f87-bf1f-48ec-996d-0755c8ead3c7/0e5a494b-6484-42d9-b6f8-9338e441e02f_rw_1920.jpg?h=9692350fcf8b0b0a786afe9c13cbdc6f)