CHALLENGE
Karma Sauces’ Lift Off was featured in Season 26 of "Hot Ones," the popular YouTube series where celebrities like Lady Gaga and Bill Murray, eat increasingly spicy chicken wings while answering bold questions. The ads targeted a college-age audience of sports fans, aiming to engage passionate enthusiasts and transform their game-day excitement into hot sauce sales.
Karma Sauces’ Lift Off was featured in Season 26 of "Hot Ones," the popular YouTube series where celebrities like Lady Gaga and Bill Murray, eat increasingly spicy chicken wings while answering bold questions. The ads targeted a college-age audience of sports fans, aiming to engage passionate enthusiasts and transform their game-day excitement into hot sauce sales.
SOLUTION
This collection of digital advertisements is designed to capture attention and be visually appealing across all platforms. We believe it is essential to prominently showcase the bottle, as it is a consumer product we want shoppers to remember long after Season 26 ends. This dynamic set of ads features the product displayed on a grill, highlighting its bold taste and perfect pairing with flame-kissed favorites.
This collection of digital advertisements is designed to capture attention and be visually appealing across all platforms. We believe it is essential to prominently showcase the bottle, as it is a consumer product we want shoppers to remember long after Season 26 ends. This dynamic set of ads features the product displayed on a grill, highlighting its bold taste and perfect pairing with flame-kissed favorites.
Lift Off Hot Sauce is bringing the heat on Season 26 of Hot Ones! 🌶️🔥 When bold flavor meets the hot seat, you know it’s the real deal. Proud to have designed the ads for this out-of-this-world sauce.