CHALLENGE
The hot sauce is flavored with peppers grown and prepared by the team at McIntyre Hill. The original labels lacked attention-grabbing playfulness and were very simple. The team wanted to create a label that worked better with the name
The hot sauce is flavored with peppers grown and prepared by the team at McIntyre Hill. The original labels lacked attention-grabbing playfulness and were very simple. The team wanted to create a label that worked better with the name
SOLUTION
To emphasize the homegrown theme of McIntyre Hill, we portrayed a smiling pepper using a handcrafted illustration style. The tears streaming down the pepper complement the tagline "Tears of joy with every drop." The color red signifies danger.
To emphasize the homegrown theme of McIntyre Hill, we portrayed a smiling pepper using a handcrafted illustration style. The tears streaming down the pepper complement the tagline "Tears of joy with every drop." The color red signifies danger.
