CHALLENGE
Economised Time Services (ETS) partners with human services agencies and non-profits, providing custom software and billing solutions that drive significant cost savings. With many loyal customers, the brand refresh for ETS was all about revitalizing their materials while staying true to their established identity.
Economised Time Services (ETS) partners with human services agencies and non-profits, providing custom software and billing solutions that drive significant cost savings. With many loyal customers, the brand refresh for ETS was all about revitalizing their materials while staying true to their established identity.
SOLUTION
This was an exciting opportunity to revitalize ETS’s brand, starting with a refreshed logo, keeping its original essence but softening the colors and using a modern typeface. Just in time for the ADDP tradeshow, Pixel Roc overhauled the ETS brand presence. We also revamped their website, making it more cohesive and modern, and created templates for quick, on-brand customer notifications.
This was an exciting opportunity to revitalize ETS’s brand, starting with a refreshed logo, keeping its original essence but softening the colors and using a modern typeface. Just in time for the ADDP tradeshow, Pixel Roc overhauled the ETS brand presence. We also revamped their website, making it more cohesive and modern, and created templates for quick, on-brand customer notifications.
Logo Refresh
We refreshed the logo by tweaking the brand colors, refining the typeface, and making some subtle adjustments to the lines. The original logo held sentimental value for the business owner and was well recognized in the market. However, it was starting to feel outdated and lacked warmth. To make the brand feel more welcoming, we opted for a more uplifting color palette and a softer typeface, creating a look that communicates openness and approachability.
We refreshed the logo by tweaking the brand colors, refining the typeface, and making some subtle adjustments to the lines. The original logo held sentimental value for the business owner and was well recognized in the market. However, it was starting to feel outdated and lacked warmth. To make the brand feel more welcoming, we opted for a more uplifting color palette and a softer typeface, creating a look that communicates openness and approachability.
Website Redesign & Rewrite
We completely overhauled the etime.net website. After reviewing the content, design, and site map, we knew it needed a fresh start. Pixel Roc rewrote every page, making sure to include key elements that were missing from the original site. We also modernized the typeface, updated the colors, and improved the navigation to give the site a sleek, user-friendly feel.
We completely overhauled the etime.net website. After reviewing the content, design, and site map, we knew it needed a fresh start. Pixel Roc rewrote every page, making sure to include key elements that were missing from the original site. We also modernized the typeface, updated the colors, and improved the navigation to give the site a sleek, user-friendly feel.
Tradeshow Signage, Promotional Items & Postcard Bag Drops
ETS needed a fast and efficient way to showcase their business solutions at local tradeshows. We opted for easel stands to quickly and effectively inform the target audience about how their services can save clients significant time and money.
ETS needed a fast and efficient way to showcase their business solutions at local tradeshows. We opted for easel stands to quickly and effectively inform the target audience about how their services can save clients significant time and money.
Sponsorship Advertisements
These black-and-white print ads capture the spirit of the occasion with tailored messaging. Each ad is crafted to resonate with the audience and elevate ETS's presence, bringing impactful brand alignment to the event.
These black-and-white print ads capture the spirit of the occasion with tailored messaging. Each ad is crafted to resonate with the audience and elevate ETS's presence, bringing impactful brand alignment to the event.
Email Customer Communication
ETS wanted to refresh its email templates for quick client communications. These new templates make it easy for ETS to send out simple messages, like software update notifications, to their current clients. Pixel Roc handled the template design and wrote all the copy, ensuring everything was streamlined and on-brand.
ETS wanted to refresh its email templates for quick client communications. These new templates make it easy for ETS to send out simple messages, like software update notifications, to their current clients. Pixel Roc handled the template design and wrote all the copy, ensuring everything was streamlined and on-brand.
