CHALLENGE
Florida is a major customer of L3Harris, relying on their advanced radios and communication technology to support statewide public safety and emergency response. As a key sponsor of the 'Big Game' in 2020 they purchased a sponsorship package to showcase their presence in the state. L3Harris is committed to empowering Florida’s first responders with reliable, cutting-edge solutions.
Florida is a major customer of L3Harris, relying on their advanced radios and communication technology to support statewide public safety and emergency response. As a key sponsor of the 'Big Game' in 2020 they purchased a sponsorship package to showcase their presence in the state. L3Harris is committed to empowering Florida’s first responders with reliable, cutting-edge solutions.
SOLUTION
Leveraging L3Harris’ established brand elements, we designed high-impact billboards positioned strategically along the expressway near the stadium. To amplify reach, geofenced mobile ads were deployed around the stadium in the days surrounding the game, guiding users to a dedicated landing page for a seamless brand experience.
Leveraging L3Harris’ established brand elements, we designed high-impact billboards positioned strategically along the expressway near the stadium. To amplify reach, geofenced mobile ads were deployed around the stadium in the days surrounding the game, guiding users to a dedicated landing page for a seamless brand experience.