Serendipity House
Vertical: Hospitality, CPG
CHALLENGE
Perched on a hillside overlooking New York’s Finger Lakes region, Serendipity House is a beautifully restored historic home with a rich sense of character. The owners wanted a visual identity that would capture the property’s timeless elegance while honoring its architectural significance and commanding presence.
SOLUTION
To convey the home’s grandeur, we illustrated the residence from a low vantage point, creating a sense of stature and prominence. Mature trees frame the composition, reinforcing both the home’s history and its connection to the surrounding landscape. The resulting logo balances refinement and warmth, providing a distinctive identity that extends throughout the guest experience, from custom toiletries and welcome materials to return address labels and other branded touchpoints.
