Pharos
Vertical: Technology, Software, SaaS
CHALLENGE
Pharos offers a variety of comprehensive print management tools to assist organizations in improving and securing their enterprise print operations.
Pharos had a new logo and a new website on the way, but everything else still carried the old brand. Sales sheets, trade show materials, social graphics, all of it was about to look out of step with the site they were preparing to launch.
Pharos needed its whole go-to-market toolkit brought up to the new brand, and it needed to happen before the site went live.
SOLUTION
We built the connective tissue between the new logo and everything the team uses day to day. That started with brand guidelines covering iconography, color, and typography, then grew into a full collateral system and Microsoft Office templates the Pharos team could run with on their own.
We delivered it on a timeline set by the website launch, so the new brand landed everywhere at once. No lag between the site and the sales team. We equipped the team to keep producing on-brand material long after we handed it all off.
Tradeshow Booth Design
A new brand requires a trade show booth design that seamlessly aligns with their updated marketing materials. This flexible design accommodates various booth sizes, enabling a smoother transition across different spaces efficiently.
Social Media Graphic and Icon Library
Building on the icon library, we expanded the visual system into custom illustrations and collaborated closely with the Pharos in-house team to bring it to life through animation, adding energy and movement to the story.
