Paychex

Vertical: Human Capital Management (HCM)

CHALLENGE
As initiatives accelerated across marketing, sales, and executive leadership, the team at Paychex needed more than extra hands. They needed a creative partner who could think strategically and execute flawlessly.

SOLUTION
As a collaborative partner, we are an extension of their internal creative services team. We quickly immerse ourselves in their brand standards, voice, and visual systems so that everything we create feels seamless from the start. Equally important, we learn their internal processes, including how to interpret briefs and navigate the stakeholder review/approval process, so we can integrate without friction.

Some of the work we have supported for the Paychex team includes the following:

Shaping executive-level PowerPoint presentations to tell a compelling story at a major industry conference
Designing advertising and sales materials aligned with broader campaign objectives
Creating flyers and digital newsletter graphics that reinforce brand consistency across touchpoints

The result isn’t just more output. It’s expanded capacity with zero dilution of quality, helping their internal team move faster, stay aligned, and show up confidently at scale.

This ad aimed to convert TriNet users to Paychex following a competitor’s acquisition of Zenefits. The intent was to attract the attention of current TriNet customers and position Paychex as the smarter long-term HR solution.