NorthLanding Financial Partners
Vertical: Financial Services
CHALLENGE
NorthLanding Financial Partners guides clients through the complexities of the market with clarity and confidence. Following a leadership transition, the firm needed its brand and marketing materials to reflect its next chapter — without losing the trust it had built.
SOLUTION
We modernized the logo to improve legibility, strengthen its presence, and align it with the firm’s forward-looking vision. We extended the refreshed brand across key touchpoints, redesigning the quarterly newsletter and creating a flexible print ad system that scales easily across publications. Because NorthLanding serves clients statewide, we selected regional imagery for the website to reinforce both place and perspective.
The updated design balances clarity and character while staying true to the brand’s original intent. We chose a darker gray to offer a better contrast to improve legibility. The vertical line was removed to allow the logo to be more compact and work better in layouts. And lastly, the typeface. The updated typeface is more legible at different sizes and case uses allowing clients to more easily recognize the logo.
