Ha Ha Ha Hot Sauce
Vertical: CPG
CHALLENGE
The hot sauce is flavored with peppers grown and prepared by the team at McIntyre Hill. The original labels lacked attention-grabbing playfulness and were very simple. The team aimed to design a label that more accurately represented their brand name and emphasized their homemade quality.
SOLUTION
To emphasize the homegrown theme of McIntyre Hill, we portrayed a smiling pepper using a handcrafted illustration style. The tears streaming down the pepper complement the tagline “Tears of joy with every drop.” The color red signifies danger.
