Economised Time Services
Vertical: SaaS, Financial
CHALLENGE
Economised Time Services (ETS) partners with human services agencies and non-profits, providing custom software and billing solutions that drive significant cost savings. With many loyal customers, the brand refresh for ETS was all about revitalizing their materials while staying true to their established identity.
SOLUTION
This was an exciting opportunity to revitalize ETS’s brand, starting with a refreshed logo, keeping its original essence but softening the colors and using a modern typeface. Just in time for the ADDP tradeshow, Pixel Roc overhauled the ETS brand presence. We also revamped their website, making it more cohesive and modern, and created templates for quick, on-brand customer notifications.
Original Logo
Refrshed Logo
Logo Refresh
We refreshed the logo by tweaking the brand colors, refining the typeface, and making some subtle adjustments to the lines. The original logo held sentimental value for the business owner and was well recognized in the market. However, it was starting to feel outdated and lacked warmth. To make the brand feel more welcoming, we opted for a more uplifting color palette and a softer typeface, creating a look that communicates openness and approachability.
